Case Study

University of East Anglia

We worked closely with senior university and students’ union executives to establish priority areas in business development and the leadership structure in four assignments, focussing on the commercial strategy, retail development, city centre night-time venue, and the catering and coffee strategy, working with both organisations to achieve the client’s desired outcomes.

Following the six-month assignment, the Chief Executive wrote: “We wanted effective external analysis on our trading operations that could combine commercial nous, financial expertise and strategic intelligence, and people who were able to command the confidence of officers, university decision makers and wider stakeholders, with both sensible and stretch recommendations that got to the heart of the issues. With Greenhouse we got all of this.”


Jim Dickinson,
Chief Executive